SERVICES
The Buzz Factory is a promotion, publicity, and marketing consulting firm for the
music, fashion, and entertainment industries.
The Buzz Factory: is a company built on 22 years of experience in the areas of
radio, street and college promotions, retail sales and marketing, artist
development, print communications, and special event coordinating. The factory's goal is to give your company's personalities and product extensive
exposure in all forms of media.
The Buzz Factory realizes each product has its own individual needs and can
create a customized marketing plan to maximize your artist's potential. Our
primary objective is to increase the awareness of your project to radio,
retail, media, record pools, clubs, and video outlets as well as increasing
your product's sales and visibility.
Project Strategy Radio
- Introduce and service the product to mix jocks, program
directories, on air jocks, and sales reps.
- Secure and maintain radio airplay and spins.
- Set up interviews, contests, appearances and advertising campaigns.
- Provide the station with promotional giveaways and drops.
Retail
- Introduce the project and follow up on sales.
- Set up retail sales campaigns, in store contests and retail visits.
- Create and distribute flyers/one sheets/hypes sheets of the product
to retail stores.
- Set up displays to enhance the visibility of the artist/group
(service provided at independent and chain stores)
Street
- set up street marketing campaign before radio ad date.
- Service club Dj's, moble Djs, and reord pools before ad date.
- Distribute promotional items and flyers at malls, arcades, parks,
schools, barber/beauty shops, nail salons, clothing stores, boy and girl
clubs, pool halls, local business/stores,
- set up special promotional campaigns at schools, parks, malls,
housing projects, radio stations, local events,
sniping.
Press
- Provide press with a press kit.
- Set up press interviews inform press of any special appearances and
performances.
- Provide press with current information on the project.
- Place ads in local newspaper, magazine, school newspapers, etc
Video/Television
- Distribute video to video outlets.
- Provide press kits and product to local entertainment shows and
talk to local shows to establish an image to the public.
- Set up interviews, commercial drops for local businesses and local
television and local movie advertising.
Special Event Planning
- Organize and execute special events, such as promotional release and
after parties.
- Artist showcases, seminars, panel discussions, and promotion
Run celebrity fund raisers, and celebrity basket ball games