the candy rappers
IT'SUGAR is a candy store located at The Pier at Caesars in Atlantic City, a $200 million retail, dining and entertainment complex. The 6,000-sq-ft store features more than 5,000 varieties of sweets and a parlor serving more than 250 types of ice cream.
Another unique part of IT'SUGAR is the animatronic music group called The Candy Rappers, whose members have names such as Scoop Dog and Leminem.
As executive producers for IT'SUGAR Candy Rappers project Every Day and Damian Washington were responsible for breathing life into these characters while still creating music that was candy themed, but also hip enough to be embraced by people of all ages.